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Archive for March, 2010

Many years ago, as an employee of Hewlett-Packard, we were required to take a week long course regarding the differences between working with men and women.   In a nutshell, there was a lot of “Men are from Mars and Women are from Venus” in what was being taught, but it made us more aware of the way men and woman build business relationships, solved problems and viewed their career paths.   Does gender make a difference in how we network?  Should we customize our approach on social media?

A recent discussion on Forbes.com asks “Is it true that men generally get to the point–they make instant beneficial connections–whereas most women take a more subtle approach, and develop relationships before asking for help?”

One post suggests that “men may make a faster decision as far as whether or not the networking interaction will lead them somewhere whereas the woman may want to warm up a bit.”  and another…”Women tend to appreciate emotional closeness before becoming more intimate in other ways, whereas men tend to appreciate that intimacy before becoming emotionally close.”

I think the it’s less about the communication and relationship building styles of “men and women” and more about authenticity, and being who you are. I actually think the gender lines are blurred on social media and  what becomes most important is building connections with the right people on topics you think are important. 

So maybe we shouldn’t overthink this and just be honest and real.  Maybe in the world of social and media there really isn’t much difference between Mars and Venus.

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