Archive for June, 2011

Communication technologies continue to advance and grow, and new media platforms gain market share across the board. But what are the technologies and social needs that laid the groundwork for the communications methods we use today? What are the evolutions that allowed us to move from mass communications to personal communications? And what technologies were disrupted along the way by improvements in the way communications evolved.

This paper explores these questions and considers the technology and social factors that have accelerated this change and led to our ability to move from mass marketing communications to one-to-one marketing communications.

Here is the URL:  http://evolutiondirectmarketing.wordpress.com

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