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Archive for the ‘Reading Reflection #2’ Category

I read this article with great interest, having worked for several
technology companies over the past 20 years. Disruption drives innovation, but
market leaders are not always prepared to create this disruption, which is
necessary for this type of innovation to occur. Of course companies are going
to cater to the needs and input of the customers that represent the lions share
of their business. They have to stay close to their customers to keep these
customers and grow market share within this customer base. As Bower and
Christensen point out, this often blinds companies of new technologies in
emerging markets. (more…)

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