Archive for the ‘Term Project: Theories’ Category

Questions that will shape my paper include: 

  • What technology evolutions allowed us to move from mass communications to interpersonal communications?
  • What technologies were disrupted by improvements in the way interpersonal communications evolved?
  • What were the social influences and behaviors that drove the refinement of interpersonal communications?

Definitions (for the context of my paper):

  • Mass Communicationsa message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.
  • Interpersonal Communicationsthe process of sending and receiving relevant information between two or more people, allows for more specific tailoring of the message and more personal communication than mass communication methods
  • Advertisinga form of communication used to persuade an audience to take some action with respect to products, ideas, or services, usually to drive consumer behavior.
  • Direct Marketinga sub discipline of advertising, with emphasis on measurable results (responses) from its intended audience regardless of medium.  

3 Most Important Developments: (more…)

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