Questions that will shape my paper include:
- What technology evolutions allowed us to move from mass communications to interpersonal communications?
- What technologies were disrupted by improvements in the way interpersonal communications evolved?
- What were the social influences and behaviors that drove the refinement of interpersonal communications?
Definitions (for the context of my paper):
- Mass Communications – a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.
- Interpersonal Communications – the process of sending and receiving relevant information between two or more people, allows for more specific tailoring of the message and more personal communication than mass communication methods
- Advertising – a form of communication used to persuade an audience to take some action with respect to products, ideas, or services, usually to drive consumer behavior.
- Direct Marketing – a sub discipline of advertising, with emphasis on measurable results (responses) from its intended audience regardless of medium.
3 Most Important Developments: (more…)
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